By responding to a message or activity of a lead, you can show commitment and start building a professional relationship. LinkedIn Sales Navigator has an advanced search function that allows you to find and save your ideal prospect. LinkedIn Sales Navigator contains a large number of possibilities to generate qualitative leads: you can look up relevant leads and accounts, track their activities and send a personal message via InMail. With the help of LinkedIn Sales Navigator you increase your sales opportunities. People are more likely to buy from someone they know and/or with whom they have a personal relationship. By clearly mapping out the companies on the prospect list and their decision makers, finding common connections or interests and following what they are doing, it is possible to make personal contact, instead of using a cold approach. For B2B companies with a clear prospect list, LinkedIn Sales Navigator is a great sales tool.
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